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Our Brand

Prepare. Protect. Prevail. With The Hartford.SM

The Hartford is a brand committed to helping people and businesses overcome the unexpected

The 2014 “Play On” integrated marketing campaign positions The Hartford as a brand committed to helping our commercial customers be prepared, feel protected and ultimately prevail when the unexpected happens, so they can Play On. The campaign celebrates the unflappable spirit of determination, enduring work ethic and entrepreneurial spirit of American businesses.

Sounds of Small Business Video


Radio Ads

Tribute (60 seconds)

Beat (30 seconds)



Outdoor ad



Landing Page

Brand Campaign site

Ticker ad

Online ads