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Our Brand

Prepare. Protect. Prevail. With The Hartford.SM

The Hartford is a brand committed to helping people and businesses overcome the unexpected

The “Warehouse of the Unexpected” integrated marketing campaign is born out of the idea that every day small businesses everywhere experience unexpected events. The campaign showcases a series of scenarios that highlight how seemingly innocuous events can wreak havoc on a business. And that in the face of that calamity, having the right partner – like The Hartford – on your side can help a small business prevail through the unexpected.

TV Spots



Extra Zero

Oil Portrait

Radio Ads

Far Far Away (property liability)

Far Far Away (workers' compensation)


Prevail Portal Page